Custommerce India 2008

If you’re interested in Brand Building, Customer Relationship Management and things like that, Custommerce is getting together the 5th Chapter of this wonderful conference.

Custommerce India Chapter 5 is built around the ‘back to basics’ theme. Managing hype cycles, customer experience statistics, cutting edge technology, customer service differentiators, brand building, people and process investments, customer relationship management … name it and we’ve done it all. And yet, the customer still remains one unhappy person. To stay ahead in the race, we may have missed paying attention to the basics. In our eagerness to please customers by adopting best/next generation practices, we have destroyed our inherent ability to do the basic things.

They have a rather interesting line-up of speakers and agenda… Geet Sethi, V K Madhav Mohan, Sunny Rao, M. Mahadevan, C. K. Venkataraman, & Shiva Subramaniam. To top it off, they’re having it in the Leela Kempinski, Kovalam Beach, Kerala.