The foundation of any e-Commerce business is a selection of good product and lifestyle imagery. Because photos can make or break a sale, it’s critical to invest in high-quality images that showcase the best aspects of your products. Customers will avoid websites with blurry or poorly lit images, but professionally taken photos can help increase conversion rates and increase your bottom line.
Good eCommerce photography can often be the difference between a product being returned, and a satisfied customer. In our thinking, eCommerce photography is about truth and efficiency rather than glamour, although there is a meeting point of the two that we strive to achieve… There are various factors that allow for this… Time, budget, and availability of various resources all play a role in this balance.