Privacy policy

1. Introduction

ColoursAlive ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit coloursalive.com, engage our photography or video services, or otherwise interact with us.

ColoursAlive operates from Chennai, Tamil Nadu, India. This Policy is governed by the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"), and the Digital Personal Data Protection Act, 2023 ("DPDPA") of India.

2. Information we collect

Information you provide

• Contact information (name, email, phone) when you fill out our enquiry form
• Project details and brief information you share with us
• Business information when we enter into a service agreement
• Any other information you choose to send via email or other channels

Information collected automatically

• IP address, browser type, operating system, and device information
• Pages visited, time spent, referring URLs (via standard web analytics)
• Cookies and similar tracking technologies (see section 5)

3. How we use your information

• Respond to your enquiries and provide our services
• Communicate with you about projects, invoices, and updates
• Improve our website and services
• Send occasional updates, newsletters, or marketing communications (only if you've opted in)
• Comply with legal obligations

4. Sharing & disclosure

We do not sell your personal information. We may share information with the service providers that help us run the site and our business — including Cloudflare (hosting, CDN and security), Web3Forms (delivering enquiry-form submissions to us), Ahrefs (privacy-first analytics), Google (analytics) and Meta (advertising) — as well as where required to comply with legal obligations, or in the event of a business transfer. Each third party processes data under its own privacy terms.

5. Cookies & tracking

On your first visit, a consent banner lets you accept or reject non-essential cookies by category. Our analytics runs in a cookie-free mode until you consent — it collects only aggregate, anonymous traffic data and sets no cookies; if you accept analytics, it switches to full, cookie-based measurement. The marketing pixel does not load at all until you give consent — if you decline, its script is never added to the page. For a full breakdown of every cookie set, see our Cookie Policy.

Essential (always active)

• Your cookie preference is stored locally in your browser so you are not asked on every visit. This is kept on your device and is not used to track you.
• Security and performance cookies set by Cloudflare, our hosting and CDN provider, to keep the site secure and running smoothly.
• Ahrefs Web Analytics collects aggregate, cookieless traffic statistics (pages viewed, referral source, country, device type). It does not use cookies, does not store personal data, and does not track visitors across sites. No consent is required.

Analytics — cookie-free by default, full measurement with your consent

• Google Analytics 4 helps us understand how visitors use the site (pages viewed, time on page, referring source, approximate location, device and browser type) so we can improve it. Until you consent, it runs with Google Consent Mode set to deny storage, so it sets no cookies and reports only aggregate, anonymised traffic. If you accept analytics, it sets cookies and measures your visit in full. This data is processed by Google.

Marketing — loaded only with your consent

• The Meta (Facebook) Pixel measures the effectiveness of our advertising and lets us show relevant ads to people who have visited the site. This data is processed by Meta Platforms.

Managing your choices

You can change or withdraw your consent at any time using the "Cookie settings" link in the footer of every page, which reopens the banner. You can also control cookies through your browser settings. To opt out of Google Analytics on all websites, install the Google Analytics Opt-out Browser Add-on. To control how Meta uses your data for advertising, visit your Meta ad preferences.

6. Your rights

Under the DPDPA 2023, you have rights to access, correct, request erasure of, and withdraw consent for processing of your personal data. To exercise these rights, contact us at [email protected].

7. Security

We implement reasonable technical and organisational measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects when changes were last made.

9. Contact us

ColoursAlive
7, Vallalar Street, 2nd Floor
VGP Shanti Nagar, Pallikaranai
Chennai 600100, Tamil Nadu
India
Email: [email protected]
Grievance Officer: Susheel Samuel Chandradhas