Long-form thinking from ColoursAlive on the craft, business and process of professional photography and video. 68 articles, oldest reaching back to 2007.
Sofas, wardrobes, gym equipment and machinery share one problem: most photography studios cannot physically accept them. Here is what large-product work actually requires, and what changes when the studio is big enough.
Read article
Most manufacturers commission factory photography and a facility film as two separate jobs, months apart. Booking a factory photo and video shoot as one production changes the schedule, the crew and the cost, and here is exactly how.
Read article →
One good headshot is easy. Fifty headshots that look like one company is the actual brief. How team headshot sessions work, in studio or at your office, and how to plan one without losing a workday.
Read article →
A product video shows what a photograph cannot: how something moves, how it works, what it feels like in use. The four formats worth briefing, what each is for, and how to get stills and film from one production.
Read article →
One great product image is a craft problem. Eight hundred consistent images across two hundred SKUs is a logistics problem wearing a craft problem's clothes. A walkthrough of how catalogue volume gets done properly.
Read article →
Most of what decides whether a factory shoot goes well is settled in the weeks before the crew arrives. Here is the preparation list we send manufacturers commissioning photography or film for the first time.
Read article →
Factories are visually rich and photographically hostile: mixed lighting, machinery that cannot move, and production that cannot stop. Here is how a professional industrial shoot handles a live plant.
Read article →
Electronics punish casual photography: screens that moiré, glossy black housings that vanish, ports and textures that need macro detail. Here is how professional electronics photography handles each problem.
Read article →
Everything a business needs before commissioning a corporate film: the kinds of film, who briefs them, the stages, realistic timelines, language versions and what moves the budget.
Read article →
Glass jars, metallic foils, glossy pumps and shade-critical colour. Cosmetics combine nearly every difficult surface in product photography. Here is how a studio handles them, and what to look for when you hire one.
Read article →