A surprising amount of our eCommerce work starts the same way: a seller’s listing got suppressed, or their images were rejected during onboarding, and a launch date is now at risk. Marketplace image requirements are not complicated, but they are enforced by software, and software does not negotiate.
If you sell on Amazon.in, Flipkart or Myntra, this post covers what your images need to be, why listings get rejected, and what a marketplace-ready shoot looks like at our studio in Chennai.
What Amazon requires from your main image
The main image is the one buyers see in search results, and it carries the strictest rules:
- Pure white background. Not off-white, not light grey. Amazon expects RGB 255, 255, 255, which in practice means a properly lit cut-out, not a product photographed against a wall that looked white to the eye.
- The product fills the frame. Around 85 percent of the frame should be product. Tiny products floating in white space get flagged, and they also perform badly.
- The product only. No props, no logos, no watermarks, no text badges, no packaging unless the packaging is the product, and no accessories that are not included in the purchase.
- Large enough to zoom. Zoom activates at roughly a thousand pixels on the longest side, and zoom measurably helps conversion. We deliver far above this threshold so the images stay useful as requirements tighten.
Secondary images are where you get to sell: lifestyle shots, detail close-ups, scale references, infographic frames. The rules are looser there, and a good listing uses every slot it is given.
Flipkart, Myntra and everyone else
The same discipline transfers. Flipkart’s requirements are broadly similar to Amazon’s for most categories. Myntra and fashion marketplaces have their own specifications, typically around model imagery, framing and aspect ratio. The practical point for a seller is this: if your images are shot cleanly at high resolution with proper cut-outs, adapting a set for another marketplace is a retouching task, not a reshoot. We regularly deliver one shoot in multiple marketplace-specific formats.
Why listings actually get rejected
The failures we see most often, roughly in order:
- Background that is nearly white instead of pure white
- Main image with props, branding overlays or watermarks
- Images upscaled from small originals, which fail quality checks and look soft under zoom
- Inconsistent framing across a catalogue, so the listing looks assembled from three different sources, which it usually was
- Colour that does not match the delivered product, which shows up later as returns and negative reviews rather than as a rejection
That last one deserves emphasis. Marketplace software will not catch inaccurate colour, but your customers will. Our workflow is colour-calibrated from capture through delivery precisely because returns are where bad product images actually cost money.
How a marketplace shoot runs
A typical Amazon catalogue shoot at our studio works like this. You send us your SKU list and marketplace requirements, and we quote based on volume and product type, as explained in our pricing guide. Products arrive a day or two ahead for intake, cleaning and prep. We shoot tethered against a standing white-background set, reviewing each SKU at full resolution before moving on, which is what makes consistent framing across two hundred SKUs possible. Retouching produces true cut-outs on pure white, plus transparent PNG versions if your own website needs them. Files are delivered named and organised by SKU, so your listing team uploads instead of untangling.
If your products are reflective, glass or very small, the set work is more involved, and it is exactly the kind of brief we enjoy. Our eCommerce photography starter guide covers the groundwork if you are earlier in the journey.
Frequently asked questions
How many images should each listing have?
Use every slot the marketplace gives you. For Amazon.in that is a main image plus several secondary slots. A strong pattern is: main cut-out, two to three additional angles, one detail close-up, one scale or in-use shot, and one lifestyle frame.
Can one shoot cover Amazon, my website and Instagram?
Yes, if it is planned that way from the start. The capture is the expensive part; producing marketplace cut-outs, website images and social crops from the same session is efficient. Tell us all the destinations when you brief us.
Do you handle A+ content imagery?
Yes. A+ and brand store modules need wider, more editorial frames than listing images. It is a different shot list, and it is much cheaper to capture in the same session than to reshoot later.
We are not in Chennai. Can you still shoot our catalogue?
Yes. Most marketplace work arrives by courier. Products are logged on arrival, shot, and returned or stored for the next round.
Ready for a number? Send your SKU count and a couple of phone photos of your products to +91 99624 28747 on WhatsApp and you will usually have a quote the same day.
