The Role of Professional Product Photography in Boosting eCommerce Sales

A modern product photography studio setup

In the eCommerce landscape, first impressions are everything. They can make the difference between a visitor to your site becoming a customer, or leaving and never returning. One crucial factor in shaping these first impressions is product photography.

With two decades of personal experience, we at ColoursAlive have been helping our clients by producing immaculate product photographs for them. Time to see what we’ve learnt…

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An E-Commerce Business Starter Guide: Tips for Better Product Shots

POSST Oblique

The foundation of any e-Commerce business is a selection of good product and lifestyle imagery. Because photos can make or break a sale, it’s critical to invest in high-quality images that showcase the best aspects of your products. Customers will avoid websites with blurry or poorly lit images, but professionally taken photos can help increase conversion rates and increase your bottom line.

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Understanding e-Commerce Photography Can Make All the Difference to the Success of Your Product

eCommerce Photography - eBicycle

Good eCommerce photography can often be the difference between a product being returned, and a satisfied customer. In our thinking, eCommerce photography is about truth and efficiency rather than glamour, although there is a meeting point of the two that we strive to achieve… There are various factors that allow for this… Time, budget, and availability of various resources all play a role in this balance.

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